Do you ever wonder why some people reach their full sales potential...

while others don’t? 

Back in 1997, Richard Fenton and I walked away from stable corporate careers with good incomes, great perks, and predictability. We traded it to write a book. People thought we were crazy. And they weren’t wrong. It was risky. But we knew that if we were willing to hear “no” often enough and keep going, we would be okay.

In the beginning, we heard NO a lot!

Eventually, NO stopped feeling like rejection and started feeling like progress, and soon those NOs started turning into…

Today, our book is a million-copy bestseller…

We've worked with some of the largest and most prestigious companies in the world. And we built lives that once only existed as possibilities.

You could say we literally failed our way to success.

THE PRICE OF HOLDING BACK

Maybe you’ve felt it. You’re about to make an ask, and something stops you. And in that moment, the opportunity disappears. Not because it wasn’t possible, but because it was never pursued. It’s a huge price to pay.

Because the human brain is wired for survival—not success. Thousands of years ago, rejection wasn’t merely uncomfortable, it was downright dangerous. Imagine being rejected by your tribe, cast out alone. No food. No protection. Rejection didn’t mean simply losing a sale, it meant death.

TODAY, THINGS ARE DIFFERENT:

No one has ever died from sales rejection.

Closing a sale isn’t dangerous.

Asking for a referral isn’t going to kill you!

But…

Here’s the good news:

You CAN override your internal programming. Not by pretending fear doesn’t exist, but by REPROGRAMMING YOURSELF so that rejection no longer controls your actions. 

Here’s an inconvenient truth you must come to grips with…

Don’t get us wrong. Sales training matters.

We’re friends with some of the best sales trainers in the world, and what they do is EXTREMELY important.

But every skill, technique, and approach is WORTHLESS if you can’t deal with rejection.

BUILT AROUND PROVEN PRINCIPLES

The Go for No Rejection Training System is not simply another motivational program, positive thinking, or hype. Or a collection of productivity hacks guessing what might motivate people to ask more often.

Go for No Rejection Training is built around seven well-established principles of human behavior: principles that explain how people change what they do, how they feel, how they think, and ultimately, who they become.

You don't have to understand the science to benefit from it.

You simply have to follow the process.

The methods you'll experience throughout the system align with evidence-based concepts researchers have identified as powerful drivers of lasting behavior change.

Not to decrease it. To increase it.

There's a story about a young man who approached Tom Watson, the founder of IBM, and asked: "Mr. Watson, how can I double my success?"

Watson replied… "If you want to increase your success rate, double your failure rate."

Watson had it right. Double your failure to double your success.

It’s a simple formula most people miss because, from birth, we’ve been taught that…

But, there is a better model to follow. A NEW model. The Go for No model.

Ready to become an Elite Asker? 

Build the confidence to ask more, follow up more, and create more opportunities once and for all.

Stop Letting 'No' Stop You. 

Every ask you avoid, follow-up you don't make, and opportunity you don't pursue means business and money left on the table.